VP, Partnership Sales

Position Summary

The Vice President, Partnership Sales at Bay FC is a senior commercial leader responsible for building, scaling, and leading a high-performing sponsorship sales organization within a fast-paced, innovative, and growth-oriented environment. This role owns the vision, strategy, and execution of integrated partnership revenue across regional, national, and global brands, with a mandate to position the club as an industry-leading premier franchise within the NWSL and broader sports and entertainment industries. 

This leader will operate as a growth catalyst and cultural leader functioning like a player-coach—setting strategy while remaining actively involved in deal development, partner relationships, creative solutioning, and closing high-value sponsorships.  Responsibilities for this role include:

Revenue Strategy & Growth 

• Develop and execute a comprehensive sponsorship revenue strategy aligned with organizational growth objectives. 

• Drive new business acquisition while expanding and renewing existing partnerships across multiple categories. 

• Establish aggressive but achievable revenue targets with a disciplined focus on urgency, accountability, and results. 

• Identify emerging categories, non-traditional partners, and innovative monetization opportunities. 

Partnership Development & Activation 

• Lead the creation of customized, insight-driven partnership marketing programs tailored to brand objectives. 

• Collaborate with marketing, creative, content, and community teams to deliver integrated, high-impact campaigns. 

• Ensure partnerships deliver measurable ROI for brands while enhancing the club’s brand equity and fan engagement. 

• Monitor fulfillment excellence and long-term partner satisfaction. 

Team Leadership & Culture 

• Build, lead, and mentor a best-in-class sponsorship sales team. 

• Recruit top talent and foster a performance-driven, collaborative, and inclusive sales culture. 

• Serve as a hands-on leader—modeling best practices in selling, negotiation, and relationship management. 

• Establish clear expectations, performance metrics, and professional development pathways. 

Sales Operations & Financial Management 

• Design (with CRO & HR) and manage compensation plans that motivate performance and align with organizational goals. 

• Lead sponsorship budgeting, forecasting, pipeline management, and reporting. 

• Implement scalable sales processes, CRM discipline, and data-driven decision-making. 

• Partner closely with finance and executive leadership to ensure revenue predictability and operational rigor. 

Cross-Functional & Executive Collaboration 

• Act as a strategic partner to executive leadership in shaping the club’s commercial vision. 

• Collaborate across marketing, communications, operations, and league stakeholders. 

• Represent the organization externally with brands, agencies, league partners, and industry forums. 

Qualifications 

• Senior-level sponsorship or revenue leadership experience in professional sports, entertainment/content industries and/or brand marketing/creative agencies. 

• Proven success leading and managing sales teams in a high-growth, performance-driven environment. 

• Demonstrated expertise in building customized, integrated partnership marketing campaigns. 

• Experience working with regional, national, and global brands. 

• Strong commercial acumen with a track record of driving significant revenue growth. 

• Experience developing compensation structures, managing budgets, and forecasting revenue. 

• Exceptional negotiation, presentation, communication, and relationship-building skills. 

 Compensation 

The starting base salary for this role is $160,000 + commissions.  Actual starting pay may vary based on a range of factors, including experience, skills, and scope.  

Bay FC is an equal opportunity employer to all, regardless of age, ancestry, color, disability (mental and physical), exercising the right to family care and medical leave, gender, gender expression, gender identity, genetic information, marital status, medical condition, military or veteran status, national origin, political affiliation, race, religious creed, sex (includes pregnancy, childbirth, breastfeeding and related medical conditions), and sexual orientation, or any other characteristics protected by applicable federal, state or local laws.