Vice President, Brand Strategy

Vice President, Brand Strategy in United States Location: , United States Description Are you mission-driven and passionate about helping others succeed? Do you strive to lead, follow, and act with integrity? Are you the one who honors your commitments? Is building trusting relationships an integral part of why you do what you do? Do you push limits and challenge the status quo? If you answered YES, keep reading to discover how you can significantly contribute to Team USA's success! Here's a summary of responsibilities: The Vice President, Brand Strategy (VP) is a newly created senior leadership role responsible for building and leading a best-in-class brand team within Team USA (TUSA). This role is foundational to the organization's future commercial and brand evolution, charged with architecting the brand strategy and design functions, establishing enterprise-wide ways of working, and embedding brand thinking as a core driver of growth across all business units. Operating at the intersection of commercial growth and Olympic-Paralympic purpose, the VP will serve as the executive steward of the Team USA master brand. This includes ownership of brand architecture, identity systems, and narrative, as well as ensuring consistent integration with Games-related assets (including LA28) across all internal and external touchpoints. This leader will ensure that every brand interaction, from national campaigns and digital experiences to partner activations and philanthropic storytelling, delivers measurable impact across sponsorship, licensing, and fundraising outcomes. This role will partner across Commercial, Athlete Services, Communications, and Digital and Experiential teams and external stakeholders to elevate consistency, creativity, and strategic alignment at scale. This role is designed for a proven brand architect who has built durable brand systems in complex organizations at scale, knows how to stand up new organizational capabilities, and can operate with equal effectiveness in executive forums and creative environments. Here's how you'll have an impact: Brand Strategy Development & Team Leadership
Design and establish a purpose-built Brand team, including team structure, talent model, agency ecosystem, tools, and governance framework.
Define the team's operating model, establishing clear roles between in-house brand talent, embedded marketing partners, and external agencies.
Develop scalable processes, standards, and workflows that enable consistent, high-quality brand execution across all functions and business units.
Hire, mentor, support, coach, motivate, and develop world-class brand talent to maximize collective performance.
Create an atmosphere for outstanding teamwork through clear expectations, frequent communication, and providing fair and consistent feedback.
Foster a culture grounded in creative excellence, rigor, and innovation.

Brand Infrastructure & Governance
Build and lead a brand governance framework that balances creative ambition with operational discipline, including setting standards for how TUSA makes brand decisions, approves work, and manages intellectual property.
Introduce agile brand planning rhythms that enable brand strategy to evolve in real time while supporting long-term milestones (e.g., LA28).
Embed brand thinking across functions, including Communications, Athlete Services, Commercial, and Digital and Experiences, ensuring alignment to a shared narrative and positioning.
Establish measurement infrastructure (KPIs, dashboards, reporting, and feedback loops) that connects brand health metrics to commercial and philanthropic outcomes.

Team USA Master Brand Leadership
Serve as the executive steward of the Team USA brand, including brand architecture, voice, visual identity, and narrative framework.
Lead the strategic evolution of the master brand to increase relevance with younger, multicultural audiences while honoring the brand's Olympic and Paralympic legacy.
Oversee integration of the LA28 Games (and other Games-related) brand identity into the TUSA ecosystem, ensuring coherent co-branding across all consumer and B2B touchpoints.
Establish and enforce brand guidelines, marks usage policies, and creative standards for all internal teams and external partners.

Commercial & Philanthropic Growth
Serve as the primary brand partner to the Commercial team, translating brand strategy into assets, platforms, and programs that unlock sponsorship and licensing revenue.
Co-develop the commercial brand platform narrative, including partnership activation frameworks, branded content IP, community events, and custom partner programs, to increase the value proposition for current and prospective sponsors.
Identify and shape philanthropic brand narratives that advance the Olympic and Paralympic movement, connect with community stakeholders, and unlock mission-driven funding and awareness.
Support the end-to-end new business development process, from brand storytelling in pitch materials to onboarding and ongoing partner enablement.

Lead Integrated Brand Strategy at Enterprise Scale
Develop and steward an integrated brand campaign architecture across paid, owned, earned, and shared channels (TV, digital, social, OOH, radio, influencer, CRM, etc.).
Identify and activate strategic cross-promotional and co-branding opportunities that extend reach and create mutual value with partners and stakeholders.
Lead the Brand team to build frameworks to evaluate, activate, and measure these partnerships.
Perform other duties as assigned.

Here are the skills and experience you'll need to be effective:
Bachelor's degree in business, marketing, media, sport management, or a related field or equivalent work experience
15+ years of progressive marketing and brand leadership, with at least 5 years at the VP level or above in a complex, multi-stakeholder organization
Demonstrated track record of building or transforming a brand function, including standing up a Center of Excellence, designing operating models, or leading organizational change
Deep expertise building global brands with both commercial and purposeful/mission-driven dimensions, with proven ability to hold both philosophies simultaneously
Experience delivering integrated marketing campaigns at scale across all major channels (digital, social, broadcast, experiential, influencer)
Demonstrated success supporting commercial revenue functions (sponsorship, licensing, or partnerships) through brand assets, platforms, and programs
Experience managing large, complex organizations and significant marketing budgets with accountability for measurable outcomes
Experience in sports, entertainment, media, or purpose-driven organizations preferred, where brand serves commercial and mission objectives concurrently
Familiarity with the Olympic and Paralympic ecosystem, including USOPC and USOPP structures or global sporting event brand frameworks preferred
Experience with brand governance at scale preferred, including managing brand marks, licensing frameworks, and partner co-branding across a complex stakeholder map
Track record of connecting brands with younger, multicultural audiences through culturally resonant storytelling and emerging platform strategies
Quantitative fluency and comfort using data, brand tracking, and performance analytics to set strategy, allocate budget, and demonstrate ROI
Ability to build capabilities from the ground up by designing structures, talent models, and processes that scale and endure
Ability to see the whole brand ecosystem, including architecture, identity, narrative, experience, and measurement
Skill in translating vision into executable frameworks
Ability to connect brand investment to revenue outcomes with clarity
Proven ability to manage a large variety of complex, cross-functional projects calmly and simultaneously
Skill in speaking the language of brand to sponsors, partners, and business stakeholders to garner support and investment
Disrupts conventions, questions assumptions, and pursues breakthrough ideas while maintaining the discipline to execute against the mission
Ability to drive alignment and action across functions without formal authority
Ability to earn trust across a variety of internal and external stakeholders through expertise, clarity, and consistency
Growth mindset with the drive to stay ahead of platform shifts, creator culture, and emerging audience behaviors and translate trends into relevant strategy
Ability to navigate ambiguity, change, and rapid growth with steadiness
Builds organizational resilience and models flexibility for the team
Passion for sport and the Olympic and Paralympic movements

Here are the tools, equipment, & conditions:
Standard office equipment
Domestic and international travel
Non-traditional hours on occasion, including nights and weekends
Regular attendance at work is an essential job function

Here's where you'll work:
Remote

Here's some more information you need to know:
Hiring pay range - LA: $250,000 - $270,000 per year. NYC: $280,000 - $300,000 per year. This Full-Time, Exempt position is intended to work 40 hours per week. Bonus: This position will be eligible for the Annual Incentive Award Program, which has a 25% target. The USOPC may change or eliminate this program at any time at its sole discretion. Benefits: This position will be eligible for USOPC benefits. You can view a summary here. This job posting will close 12:00pm MT on 6/23/2026