Marketing Manager
Baden Sports
7 hours ago
Full-time
On-site
Kent, Washington, United States
$85,000 - $110,000 USD yearly
About Baden Sports
Based in the Pacific Northwest, Baden Sports is committed to obsessive innovation, elite quality, and community support. Founded in the 1979 by a father-son duo dissatisfied with mass-produced sports gear, we tore down existing products to build a more consistent, durable, and affordable playing experience. Notably, Baden pioneered the first basketball engineered specifically for women's sports—now an NCAA and WNBA standard, and Axe Bat, the only asymmetrical handle technology, which is used across baseball, from T-Ball to the Major Leagues Baseball. Today, our mission remains simple: to create products that honor the importance of sports, inspire play, and support local athletic communities.
Position Summary
Based in the Pacific Northwest, Baden Sports is committed to obsessive innovation, elite quality, and community support. Founded in the 1979 by a father-son duo dissatisfied with mass-produced sports gear, we tore down existing products to build a more consistent, durable, and affordable playing experience. Notably, Baden pioneered the first basketball engineered specifically for women's sports—now an NCAA and WNBA standard, and Axe Bat, the only asymmetrical handle technology, which is used across baseball, from T-Ball to the Major Leagues Baseball. Today, our mission remains simple: to create products that honor the importance of sports, inspire play, and support local athletic communities.
Position Summary
Baden Sports is uniquely positioned to become the breakout brand in sporting goods. We are committed to creating the highest-quality products and being the easiest sporting goods company to work with for athletes and organizations that share our passion for sport.
Because our deep connection to the sports community is at the heart of everything we do, we are seeking a Marketing Manager to help tell the Baden story, elevate our brand, and bring our product advantages to life. This role will lead the development and execution of integrated marketing campaigns that strengthen brand awareness, deepen customer engagement, and support sales growth across multiple channels.
As a proud partner of numerous grassroots, state, and collegiate athletic organizations, Baden seeks a marketer who can build authentic connections with the communities we serve. The ideal candidate balances strategic thinking with hands-on execution, leveraging digital, retail, event, partnership, and content marketing to create meaningful customer experiences and lasting brand loyalty. This role will play a critical part in communicating why Baden products perform better, last longer, and deliver superior value for athletes and teams. If you have a proven track record of growing consumer brands, translating product innovation into compelling customer stories, and turning grassroots enthusiasm into market momentum, we'd love to hear from you.
Key Responsibilities
Brand & Marketing Strategy
- Develop and execute annual marketing plans aligned with company growth objectives and brand priorities.
- Manage and strengthen brand positioning across basketball, volleyball, football, soccer, baseball, softball and other product categories.
- Ensure consistency of brand voice, visual identity, and messaging across all platforms and customer touchpoints.
- Collaborate cross-functionally with sales, product development, customer service, and executive leadership.
Digital Marketing & Content
- Oversee digital marketing efforts including email marketing, social media, paid advertising, SEO/SEM, and website content.
- Manage content calendars and lead creation of engaging digital content including photography, video, athlete stories, and product campaigns.
- Monitor and optimize digital performance metrics including traffic, engagement, conversion rates, and ROI.
- Support eCommerce growth initiatives through promotional campaigns and product merchandising.
Product Launches & Campaign Management
- Collaborate with Sales and Product leadership to plan and execute go-to-market campaigns for new product launches.
- Develop marketing collateral, presentations, sales tools, and retailer support materials.
- Lead seasonal campaigns, sponsorship activations, tournaments, events, and grassroots marketing initiatives.
- Work closely with external agencies, photographers, designers, and freelance partners as needed.
Partnerships & Athlete Engagement
- Support athlete, coach, league, and organizational partnerships that strengthen brand visibility and credibility.
- Identify opportunities for influencer, NIL, and ambassador marketing initiatives.
- Help manage sponsorship assets, activation schedules, and relationship communications.
Analytics & Budget Management
- Track campaign performance and provide actionable reporting and insights.
- Manage marketing budgets and prioritize spending to maximize impact and efficiency.
- Analyze consumer trends, competitive activity, and market opportunities.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or related field preferred.
- 5+ years of marketing experience, preferably within sporting goods, consumer products, lifestyle brands, or lesser extent eCommerce.
- Strong understanding of digital marketing platforms and analytics tools.
- Experience managing integrated marketing campaigns from concept through execution.
- Excellent communication, project management, and organizational skills.
- Ability to balance strategic planning with hands-on execution.
- Proficiency in Microsoft Office, Adobe Creative Suite, Shopify, Klaviyo, Google Analytics, or similar marketing platforms is preferred.
- Proficiency using AI-powered tools to enhance productivity, creative development, content generation, analytics, and overall marketing effectiveness.
- Passion for sports and understanding of athlete and team sports culture strongly preferred.
Desired Attributes
- Entrepreneurial mindset with a willingness to take initiative.
- Strong creative instincts combined with analytical thinking.
- Collaborative and team-oriented leadership style.
- Ability to manage multiple priorities in a fast-moving environment.
- High attention to detail and commitment to brand excellence.
Compensation & Benefits
- Competitive salary based on experience
- Performance bonus opportunities
- Health, dental, and vision benefits
- 401(k) with company match
- Paid time off and holidays
- Employee discounts on Baden products