Senior Manager, Sports Marketing (Women's Basketball)

Global Athlete Strategy Leadership: Develop and drive the global women's basketball athlete and partner strategy, ensuring alignment with brand priorities and long term category growth objectives. Talent Identification and Pipeline Development: Partner with senior leadership and grassroots teams to scout and identify next generation athletes and brand partners. Maintain a strong pipeline and database of future signing opportunities. Athlete Signing and Retention: Lead the negotiation, signing, and retention of key athletes, working closely with agents, schools, managers, and internal stakeholders to secure strategic partnerships. Relationship Management and Athlete Experience: Build and maintain daily relationships with athletes, agents, and management teams, ensuring a premium level of service and strong brand alignment. Athlete Voice and Insight Integration: Serve as the internal voice of athletes and partners by providing insights to footwear, apparel, and brand teams to inform product creation, testing, launch plans, and category strategy. Product and Merchandising Execution: Support category initiatives by placing product buys, forecasting distribution, and managing promotional merchandise programs for athletes and partners. Activation and Brand Execution: Lead and support athlete meetings, appearances, retail activations, and key brand moments to ensure seamless execution and maximum impact. Operational Program Management: Oversee administrative operations including order tracking, forecasting, budgeting, invoicing, and reporting to ensure accurate and timely execution of athlete programs. Product Seeding and Consumer Influence: Coordinate on court and off court product distribution aligned with seasonal availability while identifying opportunities to influence consumer purchasing decisions. Travel and Logistics Coordination: Manage athlete travel arrangements, expense processes, and event participation to support global activations and initiatives.

Required Qualifications: Four year college or university degree with emphasis in marketing, business, or a related field. Minimum 4 to 6 years of experience in sports marketing, athlete management, brand marketing, or related fields. Strong knowledge of the basketball industry, with a focus on women's basketball and cultural landscape. Proven ability to build and manage relationships with athletes, agents, and key stakeholders. Strong negotiation, communication, and influencing skills. Ability to exercise sound judgment and make decisions in fast paced, evolving environments. Demonstrated ability to manage multiple priorities and deadlines across cross functional teams. Strong presentation skills with the ability to communicate effectively across all organizational levels. Proficiency in Microsoft Office applications including Excel, PowerPoint, Word, and Outlook. Ability to travel extensively, with up to 40 percent travel required during peak periods.

Preferred Experience: Direct experience working within basketball, women's sports, or athlete representation environments. Experience supporting global athlete strategies or brand partnership programs. Strong understanding of grassroots, collegiate, and professional basketball ecosystems.