Senior Director, West Coast Events

Professional pickleball is one of the fastest-growing sports in the United States, and the PPA is at the center of it. We're looking for a driven, experienced leader to own the full commercial and marketing operation for our West Coast - a portfolio that includes the PPA Masters at Palm Springs, the PPA Finals in San Clemente, and much more! This is a rare opportunity to build something, lead a team, and make a direct impact on the growth of a sport that's rewriting the playbook on fan engagement and live events.

Responsibilities:

• Lead and manage the West Coast Pod sales and marketing team day-to-day

• Own the full revenue target across sponsorship, tickets, and registrations, with commission earned on sponsorship deals closed and upsells of premium hospitality and sponsorship packages

• Personally prospect and close sponsorship deals at the local and regional level

• Own the full P&L for the West Coast Pod, commission is earned by achieving and exceeding defined profitability and upsell targets across sponsorship and hospitality packages

• Activate your marketing team to drive awareness, promotion, and on-site fan experience

• Report on pipeline, performance, and projections to senior leadership

• Build partnerships with local pickleball clubs, facilities, and community organizations to drive registrations

• Represent the PPA brand in your markets with professionalism and energy

Qualifications:

• 5+ years of experience working in sports required

• Proven track record in sales (sponsorship, tickets, or both)

• Experience in live events, sports leagues, or entertainment is a strong plus

• Experience leading and developing a sales or marketing team

• Strong closer - you know how to build a pipeline and move it forward

• Self-starter who doesn't need to be managed

• Understanding of pickleball is a plus

• Excellent communicator with your team, with sponsors, and with leadership

Schedule requirement: Ability to work non-traditional hours in non-traditional settings, including some nights, weekends, and holidays, and able and willing to travel to off-site events, etc., as needed

Location Requirement: Live in or be willing to relocate to Salt Lake City, UT