Director, Business Development

Director, Business Development

Player 15 Group Headquarters

Phoenix, AZ

Job Summary:

Player 15 Group – the sports & entertainment company behind the Phoenix Suns (NBA), Phoenix Mercury (WNBA), Valley Suns (G League), and Mortgage Matchup Center — is redefining the industry standard. Headquartered in downtown Phoenix and engaging fans across the world, Player 15 Group is driven by possibility, innovation, and the desire to create memorable moments for our fans and community.

Our culture is anchored in purpose-driven leadership and fueled by individuals who bring passion, creativity, and vision to everything they do. We challenge convention, amplify voices, and create experiences that resonate well beyond the final buzzer. This is where talent meets purpose and bold ideas become reality.

We are seeking an experienced and motivated Director, Business Development to join our team. In this high-impact role, you will support all facets of Business Operations with the Ticket Sales & Service department while playing a key role in broader department initiatives.

What You Will Do:

As the Director, Business Development for the Phoenix Suns, you will oversee a team of Business Development reps, driving revenue growth primarily through new full season equivalents but also group sales, plus suite and premium offerings. Reporting to the Vice President, Suite Sales and Service, you will lead and develop a high-performance sales team, maximizing revenue opportunities and exceeding targets through innovative campaigns. With a strong focus on fan engagement and exceptional service, you will create seamless experiences that elevate the value of our offerings. Collaborating with internal departments, you will help position the Suns as a leader in sports and entertainment. Your leadership will be key in achieving organizational objectives while expanding the team’s impact on ticketing and hospitality operations.

 Revenue Generation & Sales Execution:

• Develop and implement innovative outbound sales strategies to drive new business across all ticketing products, including full-season, partial plans, group sales, and premium experiences.
• Execute revenue-generating initiatives, dedicated sales campaigns and special events.
• Leverage insights to identify key segments within market to drive lead acquisition to drive campaign effectiveness

Member Engagement & Customer Experience:

• Design and implement best-in-class membership experience to enhance retention and increase renewal rates.
• Lead member-exclusive benefits, events, and experiences that add value to season ticket members.
• Develop personalized communication strategies to enhance customer relationships and engagement.
• Collaborate internally to create memorable experiences for ticket members throughout the calendar.
• Gather and analyze customer feedback to continuously enhance the fan experience.

Performance Management & Sales Leadership:

• Recruit, train, and develop a high-performing sales and service team, fostering a culture of accountability and excellence.
• Set and track individual and team performance goals, ensuring alignment with overall revenue targets.
• Provide ongoing coaching, mentorship, and professional development to elevate team performance.
• Implement sales contests, incentive programs, and recognition initiatives to drive motivation and results.
• Stay ahead of industry trends, implementing best practices and innovative approaches to ticketing sales and service.

Additional Responsibilities

• Perform all other duties as assigned.

What We Need from Our Director, Business Development:

• Strong relationship-building skills, with a customer-first mindset and the ability to engage with executives and high-value clientele.
• Detail-oriented and highly organized, with exceptional time-management skills to oversee multiple projects and ensure timely follow-ups.
• High-energy, self-motivated professional with a strong drive to generate revenue and exceed sales targets.
• Excellent problem-solving abilities, able to remain calm and focused in fast-paced, high-pressure situations.
• Strategic thinker, capable of identifying opportunities, analyzing data, and implementing successful sales tactics.
• Proficiency in CRM platforms, analytics tools, and presentation software to track performance and enhance sales efforts.
• Commitment to delivering a white-glove service experience, ensuring client satisfaction and long-term retention.
• Exceptional verbal and written communication skills, with the ability to adapt messaging for diverse audiences.
• Flexible availability, including the willingness to work evenings, weekends, and select holidays as required for games and events.

Experience/Education Requirements:

• Bachelor’s degree in business, marketing, sports management, or a related field from an accredited institution.
• 3-5 years of outbound specific sales experience within the sports and entertainment industry.
• 4-6 years managing sales teams within the sports and entertainment industry.

What You Can Expect:

The work environment characteristics described here are representative of those that must be met by Director, Business Development to optimally perform the essential functions of this role. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• Ability to transit throughout the arena for long periods of time.
• This position works mainly indoors, removed from extreme weather; exposure to weather is <5%
• S-Sedentary Work – Exerting up to 10 pounds of force occasionally.
• Must be able to carry on a conversation both on the phone and in-person.
• Ability to Read, Write & Speak in English
• Wide range of full-time benefit options including
• Medical, Dental and Vision coverages
• Life and Disability options
• Vacation, sick and holiday leave programs
• Perks:
• Discounts at Fanatics Team Shop
• Tickets available for Phoenix Suns and Phoenix Mercury games
• Visit our Culture page to learn more about our culture and work environment

Player 15 Group is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

Please note this job description is not crafted to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

For questions about this career opportunity, please contact the People & Culture Recruiting team at recruiting@suns.com