CREATIVE STRATEGIST, WOMEN'S SOCCER

👋 Hello, we're Name & Number. 

We are a soccer-specific marketing and creative agency built to help teams, brands, leagues, federations, and media properties connect to American soccer fans and American soccer culture.

If you follow the game like we do, you know that women's soccer is on an incredible trajectory. 

The growth is undeniable. NWSL expansion teams are breaking attendance records before they even kick a ball. The USWNT continues to captivate millions. International stars are becoming household names. Brands are finally waking up to the power and passion of women's soccer fans.

But here's the thing: Women’s soccer has its own culture, its own icons, its own energy. The fans are different. The conversation is different. The opportunities are different.

And we need someone who understands that - deeply.

We're looking for a Creative Strategist, Women's Soccer who lives and breathes the women's game. Someone who can tell us about the latest NWSL trade rumors, debate USWNT roster selections, reference a viral moment from the WSL, and explain why a certain player's goal celebration is resonating across social media.

This role sits at the intersection of strategy, creativity, and culture. You'll be our in-house expert on all things women's soccer, helping brands navigate this rapidly-evolving landscape with breakthrough ideas, culturally-informed campaigns, and authentic storytelling that actually connects with fans.

WHY THIS ROLE MATTERS (AND WHY NOW)

The next few years will be transformative for women's soccer in America:

• 2026: NWSL’s Boston Legacy and Denver Summit FC begin play 
• 2027: FIFA Women's World Cup in Brazil 🇧🇷
• 2028: Summer Olympics in LA + NWSL Atlanta begins play
• 2031: FIFA Women's World Cup in the U.S., Mexico, Costa Rica, and Jamaica (all but confirmed) 

Add to that the continued growth of the NWSL, the USL Super League making moves, increased investment in women's soccer at all levels, and a generation of fans who are hungry for authentic representation - and you've got a landscape full of opportunity.

We're already working with incredible clients in the women's game, and we're only getting started. Our client roster includes:

• Chicago Stars FC
• Gotham FC
• North Carolina Courage
• Orlando Pride
• San Diego Wave FC
• Seattle Reign FC
• USL's Super League

This role will help us further establish our role in the women's game - and become the go-to agency for brands looking to genuinely connect with women's soccer culture.

WHO YOU ARE

You're a soccer nerd (like us!) who can both speak to supporters' culture and explain why a player's pregame fit went viral. You understand culture - not just soccer culture, but how the women's game intersects with music, fashion, food, art, and broader social movements. 

You're a creative thinker who generates big ideas and a strategic planner who knows how to execute them. You thrive in production environments, whether that's directing a photo shoot or producing branded content. And you're obsessed with storytelling that feels real, not manufactured.

Most importantly: you genuinely care about growing the women's game and doing right by its fans, players, and culture. If this sounds like you, read on and consider applying. 

KEY RESPONSIBILITIES

Women's Soccer Strategy & Expertise

• Serve as the agency's resident expert on women's soccer—NWSL, USWNT, international club competitions, major tournaments, and the global women's game
• Stay ahead of trends, storylines, and cultural moments in women's soccer, sharing insights with the team to inform campaigns and client strategies
• Develop strategic frameworks that help brands authentically connect with women's soccer fans without pandering or defaulting to tired stereotypes
• Identify opportunities at the intersection of women's soccer and broader culture (music, fashion, food, art, social movements, etc.)
• Build and maintain relationships within the women's soccer ecosystem—players, journalists, creators, fan communities, and industry insiders

Creative Development & Ideation

• Lead brainstorms and ideation sessions for women's soccer-focused campaigns, activations, content series, and partnerships
• Develop creative concepts that resonate with women's soccer fans while aligning with client objectives and brand values
• Craft compelling narratives and storytelling angles that elevate women's soccer beyond generic sports marketing
• Collaborate across the agency to ensure creative work is culturally informed, strategically sound, and authentically executed
• Push the team (and clients) to think bigger and bolder about what's possible in the women's soccer space

Client Services & Campaign Execution

• Act as strategic lead on women's soccer client accounts and projects, bringing deep expertise and fresh perspectives
• Participate in client meetings, contributing ideas, identifying opportunities, and helping define project scope and objectives
• Support development of go-to-market strategies, marketing plans, and campaign roadmaps for women's soccer initiatives
• Work with client services and project management to ensure seamless execution from concept through delivery
• Manage stakeholder expectations and serve as a bridge between client goals and creative possibilities

Production Support

• Support production of photo shoots, video shoots, and branded content, contributing creative direction and cultural expertise
• Collaborate with directors, photographers, designers, and editors to ensure work authentically represents the women's game
• Assist with talent coordination, location scouting, creative brief development, and on-set production needs
• Provide input on everything from mood boards and shot lists to music selection and editing direction
• Ensure productions feel true to women's soccer culture—not like generic sports content with a pink filter

Content & Social Media 

• Contribute to strategy and creative development for women's soccer content across client and agency channels
• Support ideation, scripting, and production of photo and video content featuring the women's game
• Bring a culturally-informed perspective to ensure content feels authentic to women's soccer fans
• Collaborate with designers and editors to produce high-quality work
• Identify and build relationships with creators, influencers, and cultural voices in the women's soccer space
• Develop campaign concepts that leverage creators in authentic, impactful ways

New Business Development

• Support development of pitches and proposals for prospective clients
• Contribute to research, strategy development, deck-building, and presentation preparation
• Help position the agency as the leading creative and strategic partner for brands looking to enter or expand in women's soccer

Culture & Community

• Build connections within the women's soccer community - attending matches, events, and cultural moments when possible
• Share relevant women's soccer happenings with the team (match results, player news, viral moments, cultural trends, etc.)
• Champion the growth of women's soccer within the agency and among our clients
• Operate with respect, care, and authenticity in how we represent and engage with the women's game

QUALIFICATIONS

Required:

• Deep knowledge of women's soccer including NWSL, USWNT, WSL, and the global women's game
• Understanding of women's soccer culture and how it intersects with broader cultural movements
• Minimum four (4) years of experience in marketing, creative strategy, brand partnerships, content production, or related field
• Proven ability to develop creative concepts and strategic frameworks
• Experience supporting or leading productions (photo/video shoots, branded content)
• Exceptional communication and storytelling skills
• Ability to manage multiple projects simultaneously in a fast-paced environment
• Proficiency with tools like Google Workspace, Asana, and project management platforms
• Genuine passion for growing the women's game and serving its community

Bonus Points:

• Experience working in women's sports, soccer, or sports marketing
• Existing relationships within the women's soccer community
• Experience overseeing creative production (photography, video, etc.)
• Understanding of social media strategy and content creation
• Experience working with creators and influencers
• Played or coached soccer at any level

HOW WE WORK

We're collaborative: We strive to be great teammates who always look to bring out the best in each other.

We're curious: We're inquisitive problem solvers who aren't afraid to ask questions.

We're adaptable: We roll with the punches and aren't deterred by the unexpected.

We're generous: We operate with a spirit to serve. We're generous with our time and our resources.

COMPENSATION & DETAILS

• Position: Full-time (W-2) employee
• Location: Fully remote - work from anywhere!
• Travel: Occasional travel required for productions, events, and matches
• Salary Range: $60,000-$90,0000 (depending on experience)
• Benefits: Health insurance, dental, vision

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, national origin, gender, age, religion, disability, sexual orientation, veteran status, or any other category protected by law. We are committed to providing equal opportunity and reasonable accommodations to employees with disabilities.

Let's grow the game together. ⚽️