Chief Revenue Officer

AFC TORONTO
NORTHERN SUPER LEAGUE

CHIEF REVENUE OFFICER (CRO)
JOB DESCRIPTION

AFC Toronto is seeking a dynamic and commercially driven Chief Revenue Officer (CRO) to lead all revenue-generating functions for the club. This executive will be responsible for building and executing a comprehensive revenue strategy across ticketing, partnerships, and ancillary revenue streams, helping establish AFC Toronto as a leading commercial organization within global women’s football. (AFC Toronto)

The CRO will work closely with ownership and senior leadership to develop and implement a long-term commercial vision that aligns with the club’s performance ambitions and brand identity. This role requires a strategic thinker with strong execution capabilities and a proven track record of driving revenue growth in a sports or entertainment environment.

KEY RESPONSIBILITIES

Revenue Strategy & Leadership
• Develop and execute a comprehensive revenue strategy across all business lines, including ticketing, partnerships, merchandise, and other commercial initiatives
• Identify and pursue new revenue opportunities to drive sustainable growth
• Establish pricing strategies and revenue targets across all verticals
• Provide leadership and direction to commercial teams, ensuring alignment with overall club objectives

Partnerships & Sponsorship
• Lead the development and execution of the club’s sponsorship strategy
• Identify, negotiate, and close partnership deals with corporate partners
• Manage and grow relationships with existing partners to maximize long-term value
• Collaborate with marketing and brand teams to deliver innovative and impactful partnership activations

Ticketing & Fan Revenue
• Oversee ticketing strategy, including pricing, packaging, and distribution
• Drive ticket sales across all channels, including season tickets, group sales, and single-match tickets
• Develop initiatives to enhance fan engagement and matchday revenue
• Monitor ticketing performance and adjust strategies as needed to achieve revenue targets

Commercial Operations
• Oversee merchandise strategy, including product development, pricing, and distribution
• Identify and develop ancillary revenue streams, including events, experiences, and digital offerings
• Ensure operational excellence across all revenue-generating functions

Data & Analytics
• Utilize data and analytics to inform decision-making and optimize revenue performance
• Track and report on key performance indicators across all commercial areas
• Implement systems and processes to improve data collection and analysis

AFC TORONTO
NORTHERN SUPER LEAGUE

QUALIFICATIONS & EXPERIENCE
• Proven experience in a senior commercial or revenue leadership role within sports, entertainment, or a related industry
• Demonstrated success in driving revenue growth and securing high-value partnerships
• Strong understanding of ticketing, sponsorship, and commercial operations
• Excellent leadership, communication, and negotiation skills
• Strategic mindset with strong analytical and problem-solving abilities

KEY ATTRIBUTES
• Entrepreneurial and results-driven approach
• Strong leadership presence and ability to inspire teams
• Collaborative mindset with a focus on cross-functional alignment
• High level of professionalism and integrity

TYPE OF POSITION & LOCATION
• Full-time
• Based in Toronto, Ontario
• Irregular working hours, including evenings and weekends

COMPENSATION
• Competitive salary commensurate with experience
• Performance-based incentives
• Comprehensive benefits package

HOW TO APPLY
If you’re interested in this opportunity, please submit your resume and cover letter to AFCToronto@bloomsports.com with the subject line: “Chief Revenue Officer Application”.

Applications will be reviewed on a rolling basis and only shortlisted candidates will be contacted.