Sponsorship Activation Manager
Minnesota Aurora FC# Sponsorship Activation Manager - Minnesota Aurora
### **ABOUT THE CLUB**
[Minnesota Aurora FC](https://mnaurora.com/club/) is a community-owned women's soccer team based in the Twin Cities with over 5000 community owners across all 50 states and 19 countries. The club plays in the pre-professional USL W League, starring and featuring the best amateur and aspiring professional players from Minnesota and across the globe. The club is operated by a women-led front office and coaching staff.
### **CLUB VALUES**
**Empowerment**: We champion the advancement and freedom of women and gender-expansive individuals by investing in their greatness on and off the field.
**Accessibility**: We ensure soccer is for everyone by removing barriers and creating more equitable access to soccer for players and fans.
**Transformation:** We spark positive change in soccer, women's sports, and communities by fostering transparency, humility, innovation, and collaboration.
**Inclusivity**: We uphold and defend the right for all people to live without hatred, violence, and discrimination by committing to and prioritizing equality in every decision we make.
**Position Summary**
This role builds and manages relationships with corporate partners. It makes sure every sponsorship is delivered well, from the signed contract through on-site activation and the end-of-season recap. The goal is high partner satisfaction, renewals that grow revenue, and sold assets that are carried out at a high standard. The role works closely across the organization including outside partners, marketing, sporting, operations and finance to delight sponsors and provide a high level of service.
This is a full-time, year-round role. The office is located in Eagan, MN, and training and home games are at TCO Stadium.
#### **Key Responsibilities**
* Build trusted relationships with corporate partners and key stakeholders, and keep service and satisfaction levels high.
* Learn each partner's business, industry and goals well enough to anticipate their needs, set priorities, and get the most value from the partnership over its full term.
* Support renewals that grow revenue year over year or offset the organization's operating costs.
* Work with Superlative Group to build packages for unsold inventory.
**Activation Planning & Execution**
* Act as the main contact for sponsors during activations, keeping in regular touch on needs, updates and feedback.
* Run all sponsor touchpoints at matches, events and special programs, from pre-event planning and logistics to on-the-day execution and post-event reporting.
* Carry out sponsor contracts and activations with game day and event staff so every sold asset is delivered as promised.
* Work with the marketing team so all sponsorship assets (branding, advertising, digital content) are created and delivered on time.
**Performance Tracking & Reporting**
* Track how activations perform, gather partner feedback periodically throughout sponsorship term, and make changes as needed to keep partners satisfied.
* Collect proof of performance for each contract, including social media, signage and activations.
* Work with the social media team to set up tools that track and measure sponsor metrics.
* Track and recap all sponsor activations as they occur and actively share updates.
* Create a full sponsor recap within 30 days of the last activation item in the contract.
**Administration & Internal Collaboration**
* Keep account records, contract obligation trackers, activation calendars and partner information accurate and up to date in the partnership management and CRM systems.
* Work with accounting on sponsor billing and payment tracking.
* Keep senior leadership informed in a timely, clear way about account health, partner feedback, activation progress, revenue opportunities and risks.
* Work with other departments and teams so everyone understands each partner's commitments.
* Take on other revenue-related duties as assigned.
**PREFERRED QUALIFICATIONS**
* Competency with PowerPoint, Google Slides, Canva and presentation software
* Experience with HubSpot or other CRM systems.
* Hands on experience building presentations
* Knowledge of Social Media and social media tools
* Excellent customer service and relationship-management skills
* Ability to tailor writing and presentation content to different audiences
* Comfort working independently and as an integral part of various teams