Manager, Digital Content & Communications

# NorCal Rumble Manager, Digital Content & Communications - NorCal Rumble - Major League Volleyball

NorCal Rumble Manager, Digital Content & Communications

Location: San Jose, CA

Type: Full-time, Exempt

Reports to: Director of Marketing

Salary: 70,000–80,000

About the Organization

NorCal Rumble is part of Major League Volleyball (MLV), a unified professional women's volleyball league launching in 2027. Based in San Jose, California, NorCal Rumble will play its inaugural season at Tech CU Arena beginning in January 2027. As a women-founded and women-led organization, NorCal Rumble is committed to building a premier team that excels on the court, leads in the community, and creates a lasting impact for athletes and fans.

Position Overview

We are building a brand from the ground up, and content will define how we show up in culture, community, and sport. The Manager, Digital Content & Communications will lead the strategy and execution of all social and content efforts for NorCal Rumble, a new professional women's volleyball team in Northern California.

This role is responsible for shaping the team's voice, building its digital presence, and creating compelling, culturally relevant content that turns players into personalities, moments into movements, and fans into a community.

This is a hands-on leadership position that balances social media strategy, daily content execution, communications support, and team management. The Manager, Digital Content & Communications will directly supervise the Social & Communications Coordinator, providing creative direction, workload management, feedback, and professional development.

The ideal candidate is a creative storyteller and strategic content leader who thrives in fast-paced environments, understands digital culture, and can translate organizational priorities into engaging content. As NorCal Rumble enters its inaugural season, this individual must be comfortable navigating evolving priorities, building sustainable workflows, and taking ownership of projects from concept through execution.

What You'll Do

Social Media Strategy & Management

Develop and execute a comprehensive social media strategy across Instagram, TikTok, Facebook, YouTube, LinkedIn, Threads, and emerging platforms.

Lead day-to-day social media operations, including content planning, publishing, community engagement, and performance monitoring.

Build and manage the social content calendar, aligning content with organizational priorities, player storytelling, ticketing initiatives, partnerships, and community events.

Establish platform-specific strategies that reflect audience behaviors, content trends, and best practices.

Identify opportunities to grow brand awareness, engagement, and audience loyalty through organic social content.

Monitor platform performance, analyze results, and make data-driven recommendations to improve content effectiveness.

Stay current on emerging social trends, platform updates, and opportunities to position NorCal Rumble within sports and culture.

Content Creation & Storytelling

Lead the development and execution of engaging, original content that brings the NorCal Rumble brand, athletes, and organization to life.

Create and oversee short-form video, photography, graphics, written content, and other digital storytelling formats.

Capture and produce content at practices, matches, community activations, player appearances, and organizational events.

Collaborate with athletes, coaches, and staff to develop authentic storytelling opportunities that highlight personalities and build connections with fans.

Work closely with graphic designers, videographers, photographers, and freelance creatives to execute content initiatives.

Ensure all content aligns with NorCal Rumble's brand identity, voice, and creative standards.

Identify timely cultural moments and creative opportunities that allow the brand to participate in relevant conversations.

Support real-time content creation and publishing during matches and major organizational moments.

Team Leadership & Content Operations

Directly manage and oversee the Social & Communications Coordinator, including day-to-day assignments, priorities, performance, and professional development.

Provide clear creative direction, constructive feedback, and coaching to support team growth and maintain content quality.

Delegate responsibilities effectively and establish clear expectations for timelines, deliverables, and execution.

Lead content planning and production workflows, balancing daily publishing needs with major campaigns, matches, and organizational initiatives.

Establish sustainable processes for content requests, approvals, scheduling, and asset management.

Prioritize competing requests and proactively communicate workload, resource needs, and potential challenges to the Director of Marketing.

Take ownership of social and content initiatives from planning through execution, ensuring projects are completed on time and aligned with organizational goals.

Coordinate with internal staff and external creative resources to maximize production efficiency.

Cross-Department Collaboration

Collaborate with marketing, communications, revenue, partnerships, community relations, and event presentation teams to support organizational initiatives.

Work with the Director of Marketing to align social and content priorities with broader marketing and business objectives.

Partner with communications staff and external PR resources to support announcements, media opportunities, and organizational storytelling.

Support ticketing campaigns, merchandise launches, partnership activations, and community initiatives through compelling social content.

Coordinate with event presentation and game-day staff to identify and execute storytelling opportunities.

Maintain strong working relationships with athletes, coaches, and organizational leadership.

Match Day & Event Coverage

Lead social media planning and execution for home matches, including pre-match, live, and post-match content.

Coordinate content capture, assignments, publishing responsibilities, and creative resources for match days.

Capture and publish real-time content that highlights the fan experience, athlete personalities, and key moments.

Support content coverage at practices, community events, promotional appearances, and other organizational activities.

Work evenings, weekends, and holidays as required by the team's match and event schedule, with scheduling coordinated around organizational needs.

What We're Looking For

Excited by the opportunity to build a brand from the ground up in a startup environment.

Comfortable operating professional video and photography equipment, independently capturing high-quality footage and photos, and editing content for social media and digital platforms.

Strong understanding of social media strategy, content creation, digital storytelling, and platform-specific best practices.

Demonstrated ability to balance strategic leadership with hands-on content execution.

Creative thinker with a strong understanding of digital culture, emerging trends, and audience engagement.

Strong visual storytelling skills with the ability to independently capture and edit compelling video and photo content.

Experience managing, mentoring, or leading social media and content professionals.

Strong leadership and delegation skills, with the ability to provide clear direction, constructive feedback, and accountability.

Highly organized with strong instincts for prioritization in fast-paced environments.

Proactive communicator and problem-solver who anticipates needs, identifies opportunities, and recommends solutions.

Ability to independently manage projects and make sound day-to-day decisions while collaborating with organizational leadership.

Strong project management skills, including the ability to balance competing priorities, manage timelines, and communicate resource needs.

Collaborative and adaptable mindset, with the ability to work effectively across departments.

Excellent written and verbal communication skills, with strong attention to detail.

Comfortable working directly with athletes, coaches, executives, and external partners.

Ability to interpret social media analytics and translate performance insights into actionable recommendations.

Passionate about sports, community, and shaping a new women's professional sports experience.

Qualifications

Bachelor's degree in marketing, communications, journalism, digital media, or a related field preferred, or equivalent professional experience.

Three (3) or more years of professional experience in social media management, digital content, or a related field.

Previous experience supervising or leading team members, including delegation, coaching, and performance feedback.

Demonstrated experience developing and executing social media strategies across multiple platforms.

Strong portfolio of social media content, campaigns, or digital storytelling work.

Demonstrated experience in video production and photography, including shooting, editing, and producing high-quality content for social media and digital platforms.

Proficiency in video editing software such as Adobe Premiere Pro, CapCut, or similar applications.

Experience capturing live sports, events, or other fast-paced environments preferred.

Experience with social media management and analytics platforms, such as Sprout Social, preferred.

Proficiency in content creation tools, video editing applications, and digital production workflows.

Experience working in professional sports, collegiate athletics, entertainment, or a similarly fast-paced environment preferred.

Physical Requirements

Ability to sit, stand, and utilize a computer for extended periods of time.

Ability to communicate via phone, email, and in person with a variety of individuals.

Ability to navigate arenas, practice facilities, and event venues during work hours and events, with or without reasonable accommodation.

Ability to lift and transport content production equipment up to 15 lbs, with or without reasonable accommodation.

Ability to work extended hours, including nights, weekends, and holidays, as required by the team schedule.

May be required to travel to other team, venue, and event locations.

May be required to attend conferences, events, and training sessions within Northern California or in- or out-of-state locations.

Why NorCal Rumble?

You will help shape the voice and content identity of a new professional sports franchise from day one.

You will play a key role in establishing how NorCal Rumble shows up in culture, shaping perception across fans, athletes, and the broader community.

You will have the opportunity to build social media strategies, creative processes, and scalable content operations in a startup environment.

You will lead and develop a growing content team while working alongside passionate professionals committed to elevating women's sports.

You will help tell the stories of world-class athletes and build a lasting connection between NorCal Rumble and its fans.

What We Offer

Competitive compensation

Medical/Dental/Vision

401K (pre-tax and Roth options)

An inclusive culture which values diversity of background and a passion to build a leading front office team

Potential for flexible scheduling

This position is not eligible for U.S. work authorization sponsorship.

Please note: We are not accepting phone inquiries regarding the status of applications. Only qualified candidates will be contacted. Additionally, we are not working with agencies or third-party recruiters at this time. Thank you for your understanding.

NorCal Rumble provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, NorCal Rumble complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.