Head Associate Grassroots Marketing (Seasonal) - AUSL

Launched in June 2025, the Athletes Unlimited Softball League (AUSL) is a professional women’s softball league operating in a traditional team-based format. In its second year, AUSL will feature six teams competing in a 24-game season across six cities.

We’re seeking a Head Associate for Grassroots Marketing to serve as the on-the-ground representative for all team-related marketing efforts in their assigned market, including:

• Texas Volts – Round Rock, TX

• Carolina Blaze – Durham, NC

• Utah Talons – Salt Lake City, UT

In this part-time role, you’ll act as an extension of our marketing team, helping to lead and execute grassroots efforts in the market you are assigned.

This person will help to oversee the grassroots staff, be a presence at the majority of grassroots events and their assigned team’s. This person would also be relied upon to be a point of contact for player appearances and community partnership events.

If you're passionate about sports, enjoy connecting with people, and want to help bring pro women’s softball to fans in these markets, we’d love to hear from you.

Timing

March – September 1 (minimum staffing window)

This role is primarily event-based, including select AUSL game days, with additional hours for collateral distribution, event research, and occasional meetings with AU staff. There is also potential to continue working during the offseason.

Responsibilities

• Increase awareness and drive community engagement leading up to the AUSL season
• Take lead on AUSL grassroots marketing efforts in your assigned market—acting as our on-the-ground point person, managing local storage needs, handling incoming shipments of small boxes and material, etc.
• Serve as the local liaison for player appearances and community engagements
• Help manage, support, and guide additional grassroots staff
• Support grassroots marketing initiatives by working on-site at softball tournaments and community events—setting up AUSL materials (tent, table, banners), engaging attendees, distributing promotional items, and collecting lead data
• Must be comfortable working grassroots events on your own
• Distribute promotional and ticketing collateral to local softball clubs, recreation centers, sports bars, and other community hubs
• Leverage existing connections within the market's softball community to introduce potential partners and prospects to the AU ticket sales team
• Assist the marketing and ticketing/group sales teams with game day activations

Compensation

$25/hour + mileage for events greater than 60 miles

Requirements

• Ability to work weekends, holidays, and non-traditional hours when in season
• Willingness to travel to local and community events
• Strong preference for candidates based in the following cities:
• Durham, NC
• Round Rock, TX
• Salt Lake City, UT
• Legal authorization to work in the United States

Our DEI Statement

As a company, we share a vision to change the world for the better and believe in the power of sports to tear down barriers. We will Be Unlimited in our pursuit to intentionally create an environment where every individual can be their authentic self.

Research shows that women, trans, non-binary folks, and BIPOC are less likely to apply for a job unless they believe they meet every single one of the qualifications. We strongly encourage you to apply even if your background is non-traditional or you might not meet every one of the qualifications described.

Athletes Unlimited is an Equal Opportunity Employer and does not discriminate in its hiring process based on race, religion, national origin, age, marital status, sexual orientation, gender expression, pregnancy status, parental status, or other applicable legally protected characteristics.