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Director, Revenue Marketing & Fan Development

Phoenix Mercury & Suns
1 hour ago
Full-time
On-site
Phoenix, Arizona, United States
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Job Summary: 

Player 15 Group is the sports and entertainment company behind the Phoenix Suns (NBA), Phoenix Mercury (WNBA), Valley Suns (G League), and Mortgage Matchup Center. 

 

Headquartered in downtown Phoenix, Player 15 Group is driven by a culture built on passion, creativity, innovation, and care. Our people are at the center of everything we do, united by a shared commitment to create unforgettable memories for our fans, partners, and community. 

 

We offer a fast-paced, collaborative environment where every team member contributes to the success of our teams, the experiences of our fans, and the impact we make throughout our community. 

 



We are seeking a highly strategic Director, Revenue Marketing & Fan Development to lead strategic marketing efforts focused on driving ticket revenue, fan acquisition, retention, and engagement. Reporting to the Senior Director, Marketing, this role will oversee the Revenue Marketing and Fan Development teams, leading a data-driven marketing strategy that balances revenue generation with long-term brand and fan affinity objectives.

 

This position will play a critical leadership role in developing integrated marketing strategies that maximize ticket sales, grow the fan database, optimize paid media performance, and support broader organizational brand initiatives.

 

Your Role on the Team 

Revenue & Performance Marketing Leadership

  • Lead the development and execution of data-driven marketing strategies focused on driving single game ticket sales revenue, fan acquisition, and database growth
  • Oversee all performance marketing initiatives across paid media channels including digital, traditional, and emerging platforms
  • Partner closely with Ticket Sales, Business Intelligence, and Ticket Operations teams to align marketing strategies with inventory levels, demand trends, and revenue targets
  • Develop and optimize full-funnel marketing campaigns that convert prospective fans into ticket buyers and deepen engagement with existing fans
  • Lead campaign measurement, attribution, audience segmentation, and performance analysis to improve marketing efficiency and ROI 
  • Oversee marketing efforts supporting ticketing products including single game tickets, memberships, premium seating, suites, group sales, and retention initiatives
  • Drive fan development strategies focused on audience growth and long-term fan engagement

Fan Development & Strategic Growth

  • Lead the Fan Development team in building strategies that increase fan acquisition, engagement, retention, and lifetime value
  • Utilize consumer insights, research, and analytics to identify audience opportunities and inform marketing decisions
  • Collaborate cross-functionally with creative, content, social, partnerships, merchandise, and community teams to deliver integrated campaigns and fan experiences
  • Develop targeted multicultural and emerging audience marketing initiatives designed to expand reach and deepen fan connection
  • Evaluate and implement new marketing technologies, trends, and platforms that enhance fan engagement and revenue performance

 

Brand Marketing Support 

  • Support broader Phoenix Suns brand marketing initiatives and campaigns that strengthen brand affinity and cultural relevance
  • Collaborate with Brand Marketing leadership to ensure revenue-driving campaigns align with the organization’s voice, positioning, and creative standards
  • Assist in developing integrated campaign messaging, creative briefs, and promotional platforms that support organizational priorities

 

Team Leadership & Operations

  • Oversee the day-to-day operations, development, and performance of the Performance Marketing and Fan Development teams
  • Provide mentorship, coaching, and professional development opportunities for team members
  • Foster a collaborative, innovative, and results-oriented culture grounded in accountability and continuous improvement
  • Manage agency relationships and media buying partnerships to ensure efficient planning, execution, and optimization of campaigns

Your Skills and Experience 

  • Strong background in performance marketing, revenue marketing, fan development, or growth marketing within sports or entertainment. Team experience greatly preferred
  • Experience developing and executing data-driven marketing campaigns, particularly in the ticket sales space, tied directly to revenue and customer acquisition goals
  • Deep understanding of paid media strategy, audience targeting, CRM/lifecycle marketing, attribution, and marketing analytics
  • Experience leading multi-functional teams and managing cross-departmental collaboration
  • Ability to translate data and consumer insights into actionable marketing strategies
  • Strong strategic thinking, problem-solving, and organizational skills.
  • Excellent communication and presentation abilities with diverse stakeholders
  • Comfortable operating in fast-paced, high-pressure, live-event environments
  • Membership, loyalty, or fan engagement experience is a plus
  • Demonstrated self-starter with strong attention to detail and ability to manage multiple priorities simultaneously
  • Ability to support projects and troubleshoot issues during evenings, weekends, game nights, and arena events as needed
  • High school diploma or GED required; bachelor’s degree preferred
  • 8+ years of leadership experience in marketing, performance marketing, revenue marketing, fan development, or related disciplines
  • Experience coordinating multi-functional teams and integrated marketing campaigns


 

The Team & Experience 

We believe great organizations are built by great people. That’s why we foster an in-person collaborative, people-first work environment where team members feel supported, empowered, and connected. We value individuals who bring an ownership mindset, lead with initiative, and embrace an “I’ll do it” mentality in support of the team and our fans. 

 

From career growth opportunities to everyday experiences around the office, we work hard to create an environment where people genuinely enjoy coming to work. 

 

At Player 15 Group, our people-first culture is reflected in benefits and perks that may vary based on employment status and eligibility, including the following: 

  • Competitive medical, dental, vision, life and disability coverage options 
  • Paid vacation, sick time, volunteer time and company holidays 
  • 401(k) plan with Player 15 Group match
  • Team member experiences throughout the year including team offsites, catered lunches, coffee stands, ice cream trucks and more
  • Team swag throughout the year plus employee discounts at our Team Shop and online store
  • Complimentary tickets to Phoenix Suns, Phoenix Mercury, and Valley Suns games, plus other local sporting events and concerts, as available
  • Access to amenities, including:  
    • Full fitness center with locker rooms and showers
    • Indoor/outdoor basketball courts
    • Pickleball court
    • Golf simulator and putting green  
    • On-site cafeteria and collaborative gathering spaces  

 

Player 15 Group is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability. 

 

Please note this job description is not crafted to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

 

Questions? Reach out to the Talent Acquisition team at [email protected]