Director of Ticket Sales

ABOUT US:

Utah Royals FC, Real Salt Lake, Real Monarchs, and the RSL Academy are united by a shared mission of winning together through development. We are committed to building world-class teams by investing in people—developing players, staff, and leaders through collaboration, growth, and a high-performance culture. If you’re passionate about sport and motivated to grow your career in a purpose-driven organization, we invite you to join us.

SUMMARY:

The Director of Ticket Sales will lead all ticket sales efforts for Utah Royals FC, with primary responsibility for driving revenue growth across season memberships, premium seating, group sales, mini plans, and single-match ticket sales. This position will develop and execute strategic sales initiatives designed to increase attendance, maximize average ticket price, and grow long-term fan engagement.

The ideal candidate is a data-driven sales leader with a proven track record of building high-performing sales teams, developing innovative ticketing strategies, and exceeding revenue goals in professional sports or live entertainment environments.

RESPONSIBILITIES INCLUDE:

• Lead all Utah Royals FC ticket sales initiatives, including season memberships, premium seating, group sales, mini plans, and single-match ticket sales.
• Develop and execute annual ticket sales strategies focused on increasing attendance, revenue, and average ticket yield.
• Establish sales goals, KPIs, and accountability measures for ticket sales staff.
• Recruit, train, mentor, and manage the Utah Royals ticket sales team.
• Analyze sales performance, pricing trends, inventory utilization, and market demand to optimize revenue opportunities.
• Partner with Marketing, Digital, Communications, and Fan Experience teams to develop campaigns that drive ticket sales and fan acquisition.

• Identify and cultivate new business opportunities within corporate, youth soccer, community, and affinity group segments.
• Develop retention strategies to maximize season ticket member renewal rates and lifetime customer value.·       Utilize CRM and ticketing systems to manage pipelines, forecast revenue, and track sales performance.

• Represent the Club at matches, community events, networking opportunities, and sales appointments to generate new business and strengthen fan relationships.
• Other duties as assigned.

MINIMUM QUALIFICATIONS:

• Bachelor's degree in Business, Sports Management, Marketing, or a related field.
• Five (5) or more years of ticket sales experience in professional sports, collegiate athletics, entertainment, or a related industry.
• Two (2) or more years of experience managing or leading sales professionals.
• Demonstrated history of achieving or exceeding ticket sales and revenue goals.
• Experience utilizing CRM platforms and ticketing systems.
• Strong analytical, communication, and presentation skills.
• Ability to work evenings, weekends, holidays, and matchdays as required.
• Ability to pass a background check.

PREFERRED QUALIFICATIONS:

• Experience leading ticket sales for a professional sports organization.
• Experience with Ticketmaster, SeatGeek, Archtics, Salesforce, or similar platforms.
• Knowledge of women's sports and the National Women's Soccer League.·       Experience with dynamic pricing, yield management, and revenue optimization strategies.

PHYSICAL DEMANDS AND WORK ENVIRONMENT:

The job requires regularly lifting/pushing up to 10 pounds and occasionally lifting/pushing more than 25 pounds or exerting heavy force, in a wide disparity or environmental conditions. The job involves standing, stooping, bending, lifting, pushing, etc.

The Club provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Note: The need may arise to revise, supplement, or rescind portions of this job description, and the Club reserves the right to do so at any time. Employees shall be required to meet the qualifications and perform the duties of any revised job description.