Director of Partnership Activation
Los Angeles Sparks
3 hours ago
Full-time
On-site
Los Angeles, California, United States
$125,000 USD yearly
2026 Director of Partnership Activation
The 3-time WNBA Champions Los Angeles Sparks are growing! We are seeking a
Director of Partnership Activation, who will be responsible for developing and
maintaining the strategic growth of corporate partnership relationships with
marketing partners and executing partnership agreements for the Los Angeles
Sparks. We are looking for an organized, collaborative, and proactive individual who
thrives in a fast-paced environment and is passionate about delivering best-in-class
partner experiences. This position will play a key role in developing and maintaining
strong relationships with marketing partners while ensuring the successful
execution and fulfillment of all partnership agreements.
The Director of Partnership Activation will work cross-functionally with marketing,
community relations, game presentation and operations teams to support
partnership strategy, activation planning, and ongoing relationship management.
This position will work under the direction of the VP of Partnerships.
PRINCIPAL DUTIES AND RESPONSIBILITIES:
Relationship Management
• Develop meaningful and lasting relationships for LA Sparks largest
partners while driving revenue through strategic and creative planning in a
positive team environment
• Provide flawless client service execution of deliverables, evaluation of
upsell opportunities, relationship building and entertaining, as necessary
• Initiate and maintain regular contact with partner and/or partner’s agency,
developing strong professional relationships.
• Lead and direct business review meetings with each partner on a regular
basis
Activation Fulfillment
• Manage the creation and implementation of complete activation platforms
with new and existing partners, including marketing and community
programming• Assist with game day events and activation for partners, including but not
limited to special activations, pre-game, in-game and half-time
promotions, hospitality events, promotional activations and displays
• Coordinate and implement all in-game elements, including video board
features, ribbon board exposure, LED signage and game day partnerships
• Manage all partner season tickets, individual game tickets, suites,
hospitality and special events
• Coordinate and execute all non-game day events and promotions,
including but not limited to clinics, player appearances, and special
promotions
• Plan and execute contractual advertising and marketing elements as well
as events, promotions, activities, and VIP experiences
• Enhance and renew partnerships in conjunction with the sales team by
executing all contractual elements and providing opportunities to add
value and exceed expectations for partners based on KPIs
• Create recaps with proof of performance for each partner
Results and Measurement
• Audit client benefits and execute on a timely basis, maintaining partner
database and comprehensive asset tracker
• Track all costs related to the fulfillment of each partnership and maintain
control of fulfillment budgets for each partner
Cross-Functional Collaboration
• Work with the Sparks arena partner to monitor contractual obligations
and manage team and league exclusivities
• Work closely with all internal stakeholders, including marketing, graphic
design, ticketing, finance, operations, community relations, and retail
• Review and enforce marketing guidelines and regulations of the Women’s
National Basketball Association (WNBA)
KNOWLEDGE, SKILLS, AND ABILITIES:
• Ability to think critically; research, recommend and implement solutions
effectively
• Outstanding organizational skills, ability to follow through, and capable of
meeting deadlines while balancing multiple projects and priorities
• Customer service-oriented demeanor
• Ability to multi-task, prioritize, and manage time effectively
• Possess and demonstrates an extremely strong proficiency in
communication skills, both written and verbal
• Comfortable and experienced with public speaking and group
presentations
• Ability to think creatively as it pertains to developing marketing and
activation campaigns
• Organized with consistent attention to detail
• Experience using Microsoft Office suite as well as CRM software
MINIMUM REQUIREMENTS:
• Bachelor’s degree in a related field or equivalent education
• Must have at least 3-4 years of experience in business, sports operations
(team, league or agency) or related field
WORKING CONDITIONS:
• Ability to work flexible hours, including evenings, weekends, and holidays
and the capability to travel as required
• Available to work on-site for Sparks home games and events, including
late evening hours and outside normal business hours
• Must be willing to relocate to Los Angeles, CA
Compensation commensurate with experience; minimum starting salary $125,000
This job description in no way states or implies that these are the only duties to be
performed by the employee in this position. It is not intended to give all details or a step-
by-step account of the way each procedure or task is performed. The incumbent is
expected to perform other duties necessary for the effective operation of thedepartment.
We are an equal opportunity employer, and you will receive consideration for
employment without regard to race, color, religion, sex, national origin, disability status,
protected veteran status, or any other characteristic protected by law.
We will ensure that individuals with disabilities are provided reasonable accommodation
to participate in the job application or interview process, to perform critical job
functions, and to receive other benefits and privileges of employment. Please contact us
to request accommodation.